Learn why and how smart collaborations can get results. — When Kentucky Fried Chicken teamed up with the utilitarian footwear brand Crocs in 2020, the unexpected partnership left some marketers scratching their heads. How did these unrelated brands stand to benefit from producing chicken-bucket-themed (and scented) shoes? The answer? Attention. Lots of attention. With a boost from popular artists like…

How Banks Benefit from Educating High-Earning Clients The current economic conditions have many Americans feeling a financial squeeze, including high-earning people who lead a generally comfortable day-to-day life. …

With an estimated net worth of more than $104 billion, more than 50 million independent entrepreneurs are part of the creator economy of YouTubers, TikTokers, bloggers and influencers. Coined by YouTube in 2011, the term “creator” refers to any person who produces and monetizes digital content through the support of…

More U.S. creative types are making their businesses personal, joining the ranks of makers who sell handmade goods online. This technology-fueled explosion in home-based commerce has been a boon for platforms like Etsy that focus on bringing these goods to market. …

Social and economic changes over the past few decades — deepened by the pandemic — have altered the fabric of life in the U.S. Today, some 64 million people live in multigenerational households: Siblings, parents, kids, grandchildren, aunts and uncles are living under one roof.

3 Steps to delivering personalized financial solutions for nurses COVID-19 has blown the lid off a truth that nurses have known for years: Nurses do important work, and many of them are struggling — emotionally and financially. Financial institutions (FIs) and brands around the U.S. are uniquely positioned to help…

4 ways financial institutions and pet care brands can partner to support pet owners Furry friends are family — now more than ever, as the pandemic encouraged 10% of Americans to get a new pet. Parallel to the rising trend of pet ownership is a growing need for trusted financial…

3 Strategies to amplify customer growth with a new financial health strategy For a long time, financial health strategies focused on education and literacy efforts focused on a client’s income level — often in a lecture-based format. This strategy is stale and outdated. Forward-thinking financial institutions (FI) lean into a…

How niche banks can forge new paths to growth opportunities in the wealth management market through strategic partnerships. The rules of personal finance are changing quickly. Wealth management is no longer just for the rich — people are investing in the stock market early in their careers and with limited…